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  • Writer's pictureFaisal Khan

How do you make a good sales video?

As everything has gone online, we all are tempted to watch videos and images on the internet. The videos are the best innovation that has ever happened, and the number of videos that we watch every day is increasing tremendously. As per the statistics, experts believe that the videos give on the highest ROI for business as compared to any other type of content.

With the help of the videos, especially whiteboard animation, it is easier to engage both the prospects and the employees in such a way that it becomes easy to understand.



So, if you are investing in video marketing for your business, then you have to be aware of the methods by which you can use the videos in a better way to increase sales.


Here is how you can boost up the sales by the help of the right product video in the form of whiteboard animation videos:


Share the video on the right platform: Videos have one of the best and effective tools for the marketing strategy. It becomes important to choose the right platform. Think about the following points for choosing the platform on which you are going to share the video:

⦁ The type of potential customer you want to reach

⦁ On which media platform is the customer more active

⦁ The content that is suitable for your platform

⦁ What kind of interaction you want with your videos.

Choose the platforms that have a larger number of users and interact with people.


Use the video in the email automation: This is one of the easiest and most reliable ways to improve the sales and conversion rates. The best and the easiest possible way of doing this is by taking a snapshot and linking it directly back to the original video.


Sending the videos to the landing pages: Use a reliable video hosting platform and deliver a better viewing experience to the viewers and avoid the slow loading times which could possibly occur due to lots of reasons. Use videos on your landing page as the star as this gives the quick burst of the information to the viewers when they view them.


Make the videos mobile friendly: This is another important thing that is to be kept in mind while making the video. As mobile devices have become an indispensable part of our lives, more people would be watching the videos on their mobile devices. These videos will fit perfectly to the screen of the mobiles and make sure that the video loads faster. So to achieve this, check the analytics of the website and then optimize the video accordingly.


Use it for internal communication: Videos can be a great means for communicating within the company. This is the best method for communicating directly with the employees. As one can watch the videos the number of times they want, it becomes easy for them to remember the information.


Videos for the employee training: The best feature of the videos is that they are engaging and thus they can improve the training and speed up the professional development. It also holds the power of making the difficult concepts of the business easier and is considered to be the best one for the webinars.


Video for the product feedback: Development teams always require the feedback and the simple videos allow the team to ask for the feedback for the product and product updates and then watch the reaction from all of those in a client-facing role.



Whiteboard animation video can indeed be a great way that can be used for increasing and boosting up the sales of the company. They provide the most engaging way and you have to be careful about how you use that video. We at Essence Studio help you in making the creative videos for your business and help you to use them on the right platforms that will help in increasing the sales of the product.

If you are looking for a whiteboard animation company, we can be the first preferred choice for you.

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