Some Top Social Video Stats One Should Need to Know

Using video marketing for your business? Will it gonna work in the future? Is this the future of social media?

Yes! This is the answer to all such questions that you may have in your minds. But what made us say so? Have a look at the article and know the reason why we have said this.

In the last few years, as things have changed, the social video is one of the new frontiers in content marketing. For any kind of social marketing, the video has become one of the most powerful tools and strategies. The reason behind this is simple, it is engaging, attracting and informational! Getting the right whiteboard animation company for your business is the most crucial task. They help you in getting the perfect whiteboard explainer video, which will help in showcasing your portfolio in the best possible way.

Number matters a lot

This the dynamics of social media. The social media videos are constantly changing and are more as per the choice of the users that they like to watch.

But what is that reliable proof that we are investing in the right choice? Data or the numbers, this is the thing that we as marketers use to make some of the right choices.

Here are some social video stats that every marketer should consider before they end up with their marketing strategies:

⦁ People love learning with the help of the videos: This is a well-known fact, that the videos are much more helpful in learning as compared to the written content or the voice content. As per the HubSpot interview, about 68% of people agreed that they love learning about new things, subjects or the services with the help of videos. The next place is for the text-based articles which encountered only 15% of people.

⦁ Youtube videos and how-to-do videos?: Youtube is the second most commonly used search engine after the king of the game, Google. You all might think that youtube videos are for entertainment purposes only. Though the funny videos, the music videos are quite popular as per one of the surveys conducted by Google, More than 7 in 10 viewers agreed that they open the Youtube when they are seeking the solution to their problems. This also revealed that more than 86% of the YouTube viewers come to the platform to learn something new.

⦁ Sharing and engaging with the information from the brands: Visual content, no doubt generates more orates of the engagement on social media and thus opening the pathways for the brands to connect and interact with the audiences at a different level. A study found that 74% of the users, share more of the video content from the brands on social media. There could be various reasons behind this but eventually, it attracts mass towards it.

⦁ Businesses satisfied with their social video ROI: The advantage of using the video content over social media is that it increases brand awareness and visibility and gets the engagement like no other format gets. In one study, it is found that 85% of the business owners are satisfied with their ROI with social videos. But this is for the videos that are high quality not for the ones that are shot by the cell phone and then uploading it directly on the social media platform of their choice.

⦁ Minutes matters: You must have seen most of the social videos are smaller than 15 seconds, the reason is that people do not love to waste their time. As a matter of fact, you may expect about a 30% drop off within the first 30 seconds when they hit on the play button of the video.

With millions of viewers watching on the internet for social videos on platforms like Youtube, Facebook, etc, it has become important for you as well to choose the right social video company for your business. Here are we at the essence that is considered as the best whiteboard animation company. With a strong team having intense experience in the industry, the team has a core focus to serve their clients with the best whiteboard animation video work, which will not only help them in delivering their end goals but also scale up their business.